Tech Porn: Unboxing Videos

 

Unboxing Videos: A quick search on YouTube using the keyword “unboxing” brings up thousands of videos featuring people unsealing their new technology products for the first time. Speaking to the obsessive nature of Apple fans, Macs are the most popular products featured, with MacBook laptops and iPhones the most common focus of unboxing videos. Other unboxing videos include various cell phones, video game systems and more obscure gadgets like the Kindle and Chumby. These videos speak to consumers’ need for discovery, product experience, and tech “porn.”

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