Digital ROI now greater than TV for Kellogg's Special K

AdAge reports:


Kellogg Company has seen a shift in ROI for its Special K brand over the last 18 months, with the return on its online spending exceeding that of its broadcast TV spots during that time span, according to this article. The marketer said it spent more than $1 billion on ads last year, and in 2008 has allocated an extra $300 million for promotions.