7-Eleven Boosts Private Label Operations

This shows a selection of
7-Eleven’s new private-label
7-Select products.

7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now. The move follows successful tests in select markets. 

The new brand, 7-Select, includes 32 items such as cookies, candy, nuts, potato chips, beef jerky, trail mix, plus chocolate-covered pretzels, coffee espresso beans, raisins and peanuts. 

Prices for the products are 10% to 20% lower than the comparable national brands. 

via Promo Magazine