Pedigree advertising – not just for the Super Bowl

Besides the Super Bowl ad described below, Pedigree is sharing its adoption message by partnering with the upcoming movie Hotel for Dogs.  The movie is about two kids who convert an empty hotel into a home for strays.  Pedigree’s message is “See the movie.  Help a dog” and a dogsrule.com link is on the movie’s official web site.  http://www.hotelfordogsmovie.com/

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