Telephone alert for lost pets

If your dog, cat or turtle slips away, the pet finder service Find Toto can help.  It provides automated phone calls to neighbors within a mile alerting them to the disappearance, complete with description and contact information.  Pricing depends on the number of homes called.  The web site,, allows users to see and estimate of the number of homes in the area.  500 calls are $125; 10,000 are $875. 


The upside of the service, besides an improved chance of finding the animal, is the interest and involvement of neighbors.  Pet owners meet concerned neighbors they never knew and find help and generosity.  One downside is the use of automated calls, which are not blocked by “do not call” lists as they aren’t sales calls.  Not everyone is thrilled to hear repeated phone calls about lost pets.

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