Martha's Pets getting some press

One of The Daily Wag authors

One of The Daily Wag authors

Information about Martha Stewart Living Omnimedia’s new pet site, www.marthastewart.com/pets, is appearing in the trade press.  The site will include advice from vets plus tips on pet nutrition and grooming.  Martha’s own French bulldogs author The Daily Wag blog.  The pet initiative is intended to be multiplatform and site sponsors Purina and Purina One will be featured on a future Martha Stewart TV episode, according to medialife.com.  Martha’s audience apparently indexes high on passionate pet owners.

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