ComPETitrack: How a Del Monte Social Media Strategy Created a New Pet Food

snausagesbreakfastAd Age reports a Case Study From the IAB Conference

We have cited Del Monte’s We Love Dogs private social community in more than a few decks over the years. Here is a case study on how this social media project actually created a popular new product. In his keynote address at last week’s Interactive Advertising Bureau’s Social Media Conference, Forrester Research’s Josh Bernoff explained how Del Monte Foods went from question to beta in just six weeks.