Starbucks Leverages Facebook to Distribute Coupons (and Make New Friends)

MediaPost notes:

STBUCKSICECREAMCampaign: “Share a Pint of New Starbucks Ice Cream.”
-Promote ice cream via gifting application on Facebook
-Users “gift” friends (or themselves) a coupon for free sample
-800 coupons /hr for free pints; the free ice cream goes quickly
-Consolation prize of a coupon good for $1.00 off a pint of the new ice cream.

Strategy:
Let fans share the love.

Result:
Gained nearly 200,000 new fans each week.

What we like:
-Creates urgency to act
-Everyone wins
-Multiple trial promotions yield higher success

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