Become JetBlue's Facebook Fan, Win Free Travel For a Year

Here’s JetBlue’s foray into social media…building up it’s fan base by conducting a sweepstakes for people who fan them on facebook. They’re laying the groundwork to future communication efforts with potential customers.

With nearly 1.5 million followers on Twitter, JetBlue [@JetBlue] has mastered the formula for success on the micro-medium. With barely 60,000 fans on Facebook, however, the brand’s social media savvy doesn’t appear to translate on the world’s largest social network.

via Become JetBlue’s Facebook Fan, Win Free Travel For a Year.

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