Pedigree Adoption Drive

Pedigree has introduced a new online video in the UK that focuses on pet adoption as a part of their We Are For Dogs campaign 2010.   For every view the video gets, Pedigree will donate 1 pound to help care for sheltered and homeless dogs in the UK.  So far the video has received over 10,000 views.  They have also set up other donation channels such as text in to Pedigree and donate 3 pounds. 

Raising awareness is just as important as donations, so Pedigree has embraced social networks such as Facebook, and Twitter to help them spread the word via donating a tweet, or a Facebook status update in honor of We Are For Dogs.

View the video here:

You can view more information on the campaign here: