This is the way to do billboards….

10 Brilliant Interactive Billboards

Advertising billboards are just part of the background of modern, urban living. The challenge for marketers is to get us to notice something we are used to passing by without a second glance.

One way to achieve this is by making a billboard interactive, giving consumers a good reason to stop and engage with the medium, rather than just walk on past.

We’ve found 10 excellent examples of interactive advertising. Take a look through the video gallery and let us know in the comments which ones you find the most engaging.

Article from: http://mashable.com/2011/08/21/interactive-billboards-videos/#xQVj-TF689M

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