Kraft Homestyle Mac and Cheese Baconizer

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Baconizer, Kraft Mac and Cheese A delicious behind-the-scenes look at what it took to create an entire website out of real bacon for new KRAFT HOMESTYLE Sharp Cheddar & Bacon.

Everything — including BleacherReport — is better with bacon, according to this little campaign from CP+B and Unit9. The agency created a physical baconized version of the sports site and photographed it. Visitors to the site click on a giant Kraft button so they can get a side of fatty cured pig along with their daily sports news. The campaign is to promote Kraft Sharp Cheddar and Bacon brand.