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CompetiTrack Archive
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Kellogg’s Kashi Battling GMO Foes
Posted on December 18, 2012 | No CommentsBrandChannel notes: Kellogg’s Kashi brand has just introduced two new USDA Certified organic cereals, touting that it’s using real organic fruit and whole grains in the wake of its Genetically Modified Organisms (GMO) flap […] -
Iams “Keep Love Strong” TV Campaign
Posted on December 3, 2012 | No CommentsNew ad campaign with five new consumer-voted commercials showcases bond of love between people, pets Iams petfood brand launched a new advertising campaign, Keep Love Strong, to showcase the unconditional […] -
4 Brands Using Animal Memes
Posted on December 3, 2012 | No CommentsDigiday notes: The old advertising trope of “sex sells” has been supplemented on the Web by “cuddly content.” Yes, brands have used animals in their commercials and print ads for […] -
Iams Owns Dog Food Meatness, In Their Clinical Science Manner
Posted on November 8, 2012 | No Comments“I’m an Iams Dog for Life! Not a Rabbit!” The dog in this TV commercial will tell you, he is NOT a vegetarian! Dogs love meat, but most brands add […] -
Nature’s Recipe Now on Pinterest
Posted on September 10, 2012 | No CommentsCheck out Nature’s Recipe on Pinterest -
Cesar taps QR codes to promote Pandora radio station 13
Posted on December 13, 2011 | No CommentsMobileMarketer notes: Dog food brand Cesar and Pandora have teamed for a marketing campaign that incorporates QR codes and features a branded radio station for dog lovers. This is the […] -
It's always said that dogs look like their owners…
Posted on June 8, 2011 | No CommentsThe Pedigree Adoption Drive in New Zealand developed Doggelganger using what it calls ‘human to canine pairing software’, to match potential dog owners to real homeless dogs looking for adoption. Users […]