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Private Label Archive
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Private Label Crunch: Target's Boots & Barkley brand pkg refresh
Posted on August 21, 2010 | No Comments -
PetSmart and GNC Launching Dietary Supplements
Posted on May 17, 2010 | No CommentsPetSmart and General Nutrition Centers Inc. (GNC) are launching a line of dietary supplements designed for dogs and cats. This line, made exclusively for PetSmart, will be available at their […] -
Thrift Economy: Tim Geithner says…
Posted on December 20, 2009 | No CommentsIt’s hard to keep track of the economic news these days with various divergent perspectives and points of view, but it pays to listen to the experts and in this […] -
Thrift Economy: Consumers Brown Bagging, Drinking Tap Water, Saving Money
Posted on November 5, 2009 | No CommentsMediapost reports that a new Harris Poll finds that more than half of all adults are saving money by purchasing more generic brands, while over 40 % are brown bagging […] -
P&G Taking Its Marketing Back to the Store
Posted on September 21, 2009 | No CommentsTurns Focus to the Shelf, Emphasizing Consumer Mind-set Across Agencies AdAge.com says: If it doesn’t work at the store, it’s no longer a good marketing idea for Procter & Gamble […] -
Shopping 2.0: Amazon Now the Wal-Mart of the Web
Posted on September 20, 2009 | No CommentsNYTimes reports: 15 years after Jeffrey P. Bezos founded the company as an online bookstore, Amazon is set to cross a significant threshold. Sometime later this year, if current trends […] -
Private Label Crunch: Amazon Quietly Developing Private Label Biz
Posted on September 19, 2009 | No CommentsWSJ reports: Amazon doesn’t say what percentage of its $19 billion in annual sales are from its private-label business, but it already sells more than 1,000 products that are manufactured […] -
Global Consumers Bored by CPG Offerings
Posted on July 17, 2009 | No CommentsThough only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study […] -
Why Risk Prevents Switching to Private Label
Posted on July 15, 2009 | No CommentsIn other good news for the pet category, a new study from Epsilon states shoppers are less likely to trade down on pet food due to the perceived risk. This […] -
Package-Goods Brands Lose Loyalists in Recession
Posted on June 22, 2009 | No CommentsStudy: More Than a Third of Formerly Faithful Consumers Abandoned Crest, Hunt’s, PineSol, Tylenol Brand loyalty appears to have taken a beating in the recession, at least in package goods. […]