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It’s The Economy Stupid Archive
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Don't Blame Private-Label Gains on the Recession
Posted on April 22, 2009 | No CommentsAd Age say: According to an NPD study, house brands now make up 24% of all food and beverages served in U.S. homes, up from 18% in 1999. Stripping away […] -
PetSmart slows down
Posted on March 17, 2009 | No CommentsPetSmart recently announced it’s joining many other companies in cutting back on expansion. The company will sharply reduce the number of new stores built and put “greater emphasis…on our current […] -
Vault Taste Challenge
Posted on March 9, 2009 | No CommentsHere’s an interesting approach to getting loyal consumers to switch brands: buy our competitor, and we’ll give you our product FREE! This is Coke’s new approach to gaining share against […] -
Helping to get "foreclosed" pets adopted
Posted on March 5, 2009 | No CommentsThe Humane Society of Charlotte (NC) is using a dog house marked “Foreclosure” to promote adoption. The art director at the Humane Society’s ad agency came up with the idea of […] -
What the pet food recall didn't accomplish, the economy did
Posted on February 13, 2009 | No CommentsThere have been a couple of interesting reports about pet food sales recently. In spite of the recall, pet food dollar sales went up in 2007 and 2008, according to […] -
Thrift Economy: U.S. Mothers Cutting Back Household Spending: Survey
Posted on November 10, 2008 | No CommentsPROMO Xtra Reports American mothers said they are dealing with the current down economy by cutting out discretionary spending and cutting back on total spending for their households. Two […] -
Private Label Crunch: Price Pressure Hits Package Goods
Posted on October 29, 2008 | No CommentsAd Age reports: Price hikes that have driven top-line growth in package goods — and marketing budgets along with them — could be in jeopardy, threatened by a fast-emerging combination […] -
P&G Tests Online Consumer Shop
Posted on October 20, 2008 | No CommentsProcter & Gamble is testing a website that sells its products directly to consumers. The move is likely to anger the company’s traditional retailers by running in direct competition with […]