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Measurement 2.0 Archive
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Shift Happened: Short History of Marketing
Posted on January 25, 2009 | No Comments -
Conscientious Consumption: Health A Hot Topic On The Internet
Posted on September 24, 2008 | No CommentscomScore, Inc. recently released results of a study showing that the health information site category has grown 21 percent during the past year, more than four times the growth rate […] -
Digital ROI now greater than TV for Kellogg's Special K
Posted on September 7, 2008 | No CommentsAdAge reports: Kellogg Company has seen a shift in ROI for its Special K brand over the last 18 months, with the return on its online spending exceeding that […] -
Private Label Buzz
Posted on June 20, 2008 | No CommentsNielsen Online Asks: Do Rising Prices Lead to Private-Label Growth? As we look at buzz over the past few months, we see online discussions about grocery prices in particular rise significantly […] -
Social Computing (in Plain English)
Posted on June 2, 2008 | No CommentsCommon Craft has been compiling YouTube vids that explain the latest social computing trends in plain ol’ English with low-fi graphics. Social Media in Plain English Social Networking […] -
Tech Porn: Unboxing Videos
Posted on May 22, 2008 | No CommentsUnboxing Videos: A quick search on YouTube using the keyword “unboxing” brings up thousands of videos featuring people unsealing their new technology products for the first time. Speaking to the […] -
Aggregating the Pet Web: Alltop.com
Posted on May 20, 2008 | No CommentsIn the vein of Pet Charts, Alltop is launched and aggregating the best-of-the-best blog content already available on the web, then organizing into a ready-made table of topics, like pets. […] -
H&R Block Mines Social Media Success
Posted on May 15, 2008 | No CommentsAd Age reports: Tax software isn’t the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy […]