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Measurement 2.0 Archive
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Shift Happened: Short History of Marketing
Posted on January 25, 2009 | No Comments -
![comScore, Inc. recently released results of a study showing that the health information site category has grown 21 percent during the past year, more than four times the growth rate […]](http://dogdish.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Conscientious Consumption: Health A Hot Topic On The Internet")
Conscientious Consumption: Health A Hot Topic On The Internet
Posted on September 24, 2008 | No CommentscomScore, Inc. recently released results of a study showing that the health information site category has grown 21 percent during the past year, more than four times the growth rate […] -
![Mars Petcare US has announced a voluntary recall of some of its pet-food products. The recall cites potential salmonella contamination. It involves all dry pet-food produced at its plant in […]](http://dogdish.fallonhotdish.com/files/2012/07/20080917012737fomj07bpjkubzuahfvdr.png "Pedigree Dog Food Recall")
Pedigree Dog Food Recall
Posted on September 17, 2008 | No CommentsMars Petcare US has announced a voluntary recall of some of its pet-food products. The recall cites potential salmonella contamination. It involves all dry pet-food produced at its plant in […] -
![AdAge reports: Kellogg Company has seen a shift in ROI for its Special K brand over the last 18 months, with the return on its online spending exceeding that […]](http://dogdish.fallonhotdish.com/files/2012/07/specialk090408.jpg "Digital ROI now greater than TV for Kellogg's Special K")
Digital ROI now greater than TV for Kellogg's Special K
Posted on September 7, 2008 | No CommentsAdAge reports: Kellogg Company has seen a shift in ROI for its Special K brand over the last 18 months, with the return on its online spending exceeding that […] -
![Nielsen Online Asks: Do Rising Prices Lead to Private-Label Growth? As we look at buzz over the past few months, we see online discussions about grocery prices in particular rise significantly […]](http://dogdish.fallonhotdish.com/files/2012/07/nielsen_buzz_privatelabl.png "Private Label Buzz")
Private Label Buzz
Posted on June 20, 2008 | No CommentsNielsen Online Asks: Do Rising Prices Lead to Private-Label Growth? As we look at buzz over the past few months, we see online discussions about grocery prices in particular rise significantly […] -
![“Whole Foods, McDonald’s should be buying keywords, posting to blogs.” AdAge.com reports: The businesses affected by the tomato scare are, yet again, missing out on a very big opportunity to address […]](http://dogdish.fallonhotdish.com/files/2012/07/tomatoscare061008-115x115.jpg "What Marketers Can Learn from the Tomato Scare")
What Marketers Can Learn from the Tomato Scare
Posted on June 11, 2008 | No Comments“Whole Foods, McDonald’s should be buying keywords, posting to blogs.” AdAge.com reports: The businesses affected by the tomato scare are, yet again, missing out on a very big opportunity to address […] -
Social Computing (in Plain English)
Posted on June 2, 2008 | No CommentsCommon Craft has been compiling YouTube vids that explain the latest social computing trends in plain ol’ English with low-fi graphics. Social Media in Plain English Social Networking […] -
![Unboxing Videos: A quick search on YouTube using the keyword “unboxing” brings up thousands of videos featuring people unsealing their new technology products for the first time. Speaking to the […]](http://dogdish.fallonhotdish.com/files/2012/07/05-20-08-unboxing.jpg "Tech Porn: Unboxing Videos")
Tech Porn: Unboxing Videos
Posted on May 22, 2008 | No CommentsUnboxing Videos: A quick search on YouTube using the keyword “unboxing” brings up thousands of videos featuring people unsealing their new technology products for the first time. Speaking to the […] -
Aggregating the Pet Web: Alltop.com
Posted on May 20, 2008 | No CommentsIn the vein of Pet Charts, Alltop is launched and aggregating the best-of-the-best blog content already available on the web, then organizing into a ready-made table of topics, like pets. […] -
![Ad Age reports: Tax software isn’t the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy […]](http://dogdish.fallonhotdish.com/files/2012/07/worley051408-115x115.jpg "H&R Block Mines Social Media Success")
H&R Block Mines Social Media Success
Posted on May 15, 2008 | No CommentsAd Age reports: Tax software isn’t the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy […]