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Measurement 2.0 Archive
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Measurement 2.0: Brand Tags
Posted on May 15, 2008 | No CommentsIt’s called Brand Tags and the idea is simple: You tag brands with the first thing that comes to mind. If brands exist as the sum of all thoughts in someone’s head, then […] -
Measurement 2.0: Disney Biometrics Ad Lab
Posted on May 14, 2008 | No CommentsInternational Herald tribune reports: Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people’s hearts racing more than other pitches? Is […] -
Brainfood:"I Want You To Want Me"
Posted on April 25, 2008 | No Comments“I Want You To Want Me”, by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their “Design and the Elastic Mind” exhibition. It examines and […]