Measurement 2.0 Archive

  • It’s called Brand Tags and the idea is simple: You tag brands with the first thing that comes to mind. If brands exist as the sum of all thoughts in someone’s head, then […]

    Measurement 2.0: Brand Tags

    It’s called Brand Tags and the idea is simple: You tag brands with the first thing that comes to mind. If brands exist as the sum of all thoughts in someone’s head, then […]

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  •   International Herald tribune reports: Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people’s hearts racing more than other pitches? Is […]

    Measurement 2.0: Disney Biometrics Ad Lab

      International Herald tribune reports: Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people’s hearts racing more than other pitches? Is […]

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  • “I Want You To Want Me”, by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their “Design and the Elastic Mind” exhibition. It examines and […]

    Brainfood:"I Want You To Want Me"

    “I Want You To Want Me”, by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their “Design and the Elastic Mind” exhibition. It examines and […]

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