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mom2.0 Archive
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![Digital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […]](http://dogdish.fallonhotdish.com/files/2012/07/135506-115x115.gif "Moms Prefer Digital Shopping Over In-Store [Statistics]")
Moms Prefer Digital Shopping Over In-Store [Statistics]
Posted on December 30, 2011 | No CommentsDigital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […] -
![Pew Research Center report sheds light on the demographics of today’s motherhood by comparing women who gave birth in 2008 with those who gave birth in 1990, based on data […]](http://dogdish.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "State of the Mom Report via Pew Research Center")
State of the Mom Report via Pew Research Center
Posted on May 20, 2010 | No CommentsPew Research Center report sheds light on the demographics of today’s motherhood by comparing women who gave birth in 2008 with those who gave birth in 1990, based on data […] -
![Huggies recently launched the MomInspired Grant Program that will fund entrepreneurial mothers across the United States to help get their child-care business ideas off the ground. Kimberly Clark, Huggies’ parent […]](http://dogdish.fallonhotdish.com/files/2012/07/mominspired.png "Huggies Seeks #MomInspired Ideas to Fund")
Huggies Seeks #MomInspired Ideas to Fund
Posted on May 17, 2010 | No CommentsHuggies recently launched the MomInspired Grant Program that will fund entrepreneurial mothers across the United States to help get their child-care business ideas off the ground. Kimberly Clark, Huggies’ parent […] -
![Somewhere in here is an idea-ish. P&G hijacked my Facebook to tell me about their “Thank A Mom” campaign/microsite…it kinda connects to thanking the mom athletes in the Olympics, with […]](http://dogdish.fallonhotdish.com/files/2012/07/PGMOM2.png "P&G Thanks Your Mom")
P&G Thanks Your Mom
Posted on February 12, 2010 | No CommentsSomewhere in here is an idea-ish. P&G hijacked my Facebook to tell me about their “Thank A Mom” campaign/microsite…it kinda connects to thanking the mom athletes in the Olympics, with […] -
![Living longer and richer lives, they go online to stay in touch “Creating and renewing personal connections online is the biggest draw for these boomers,” said Lisa E. Phillips, eMarketer […]](http://dogdish.fallonhotdish.com/files/2012/07/110110-115x115.gif "Baby Boomers Get Connected with Social Media, Too")
Baby Boomers Get Connected with Social Media, Too
Posted on January 31, 2010 | No CommentsLiving longer and richer lives, they go online to stay in touch “Creating and renewing personal connections online is the biggest draw for these boomers,” said Lisa E. Phillips, eMarketer […] -
Mom 2.0: Mom's Over-Index on Social
Posted on January 31, 2010 | No CommentsAccording to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, […] -
![Still targeting ‘Supermom’? For younger generations of mothers, having it all doesn’t mean doing it all. This Advertising Age and JWT white paper explores what multiple generations of American women […]](http://dogdish.fallonhotdish.com/files/2012/07/cover%20of%20white%20paper.11132009-115x115.jpg "REPORT: The New Female Consumer: The Rise of the Real Mom")
REPORT: The New Female Consumer: The Rise of the Real Mom
Posted on November 20, 2009 | No CommentsStill targeting ‘Supermom’? For younger generations of mothers, having it all doesn’t mean doing it all. This Advertising Age and JWT white paper explores what multiple generations of American women […] -
![Perhaps upsetting stereotypes about the male early adopter and big spender in the realm of technology, a new study shows working moms are some of the U.S.’s highest spenders on […]](http://dogdish.fallonhotdish.com/files/2012/07/MOBILEMOM-115x115.png "Working Moms Are the Mobile Power Users in the U.S.")
Working Moms Are the Mobile Power Users in the U.S.
Posted on September 27, 2009 | No CommentsPerhaps upsetting stereotypes about the male early adopter and big spender in the realm of technology, a new study shows working moms are some of the U.S.’s highest spenders on […] -
![NYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […]](http://dogdish.fallonhotdish.com/files/2012/07/19women.graphic-115x115.jpg "Mom 2.0: Recession Drives Women Back To Work")
Mom 2.0: Recession Drives Women Back To Work
Posted on September 19, 2009 | No CommentsNYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […] -
![Marketing Charts reports: The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go […]](http://dogdish.fallonhotdish.com/files/2012/07/mom10.jpg "Tech-Savvy Moms Increase Social Media Use by 462%")
Tech-Savvy Moms Increase Social Media Use by 462%
Posted on July 15, 2009 | No CommentsMarketing Charts reports: The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go […]