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mom2.0 Archive
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Moms Prefer Digital Shopping Over In-Store [Statistics]
Posted on December 30, 2011 | No CommentsDigital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […] -
State of the Mom Report via Pew Research Center
Posted on May 20, 2010 | No CommentsPew Research Center report sheds light on the demographics of today’s motherhood by comparing women who gave birth in 2008 with those who gave birth in 1990, based on data […] -
Huggies Seeks #MomInspired Ideas to Fund
Posted on May 17, 2010 | No CommentsHuggies recently launched the MomInspired Grant Program that will fund entrepreneurial mothers across the United States to help get their child-care business ideas off the ground. Kimberly Clark, Huggies’ parent […] -
P&G Thanks Your Mom
Posted on February 12, 2010 | No CommentsSomewhere in here is an idea-ish. P&G hijacked my Facebook to tell me about their “Thank A Mom” campaign/microsite…it kinda connects to thanking the mom athletes in the Olympics, with […] -
Baby Boomers Get Connected with Social Media, Too
Posted on January 31, 2010 | No CommentsLiving longer and richer lives, they go online to stay in touch “Creating and renewing personal connections online is the biggest draw for these boomers,” said Lisa E. Phillips, eMarketer […] -
REPORT: The New Female Consumer: The Rise of the Real Mom
Posted on November 20, 2009 | No CommentsStill targeting ‘Supermom’? For younger generations of mothers, having it all doesn’t mean doing it all. This Advertising Age and JWT white paper explores what multiple generations of American women […] -
Working Moms Are the Mobile Power Users in the U.S.
Posted on September 27, 2009 | No CommentsPerhaps upsetting stereotypes about the male early adopter and big spender in the realm of technology, a new study shows working moms are some of the U.S.’s highest spenders on […] -
Mom 2.0: Recession Drives Women Back To Work
Posted on September 19, 2009 | No CommentsNYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […]