Panic Button Archive

  • We’ve noted in a few sessions how VPI (pet insurance) leverages fear to compel pet owners to consider their pet insurance. Typcical mailers showcase the horrific tales of pets swallowing/falling/breaking […]

    VPI Hambone Awards

    We’ve noted in a few sessions how VPI (pet insurance) leverages fear to compel pet owners to consider their pet insurance. Typcical mailers showcase the horrific tales of pets swallowing/falling/breaking […]

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  • Pet First Aid is loaded with detailed videos and step-by-step illustrations so you’ll know exactly what to do when caring for your pet. Videos include: restraint, muzzling, CPR, bandaging, and […]

    Pet First Aid iPhone App

    Pet First Aid is loaded with detailed videos and step-by-step illustrations so you’ll know exactly what to do when caring for your pet. Videos include: restraint, muzzling, CPR, bandaging, and […]

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  • well, actually, the brand association is going towards “Purina” even though Beneful is the bag shown only about 3K views to-date

    ChewTube: Beneful Maggot-Gate Update

    well, actually, the brand association is going towards “Purina” even though Beneful is the bag shown only about 3K views to-date

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  • According to a Harris Interactive survey for RetailMeNot.com, 45% of US online adults plan to spend less money on gifts this holiday season than last because of the state of […]

    Less Spending, More Coupons, This Holiday Season

    According to a Harris Interactive survey for RetailMeNot.com, 45% of US online adults plan to spend less money on gifts this holiday season than last because of the state of […]

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  • We’ve tracked (here, and here) the pet rising pet effects of the home forclosure crisis. Noticed this banner on Petstyle.com today.

    Panic Button: Foreclosure Crisis on Pets

    We’ve tracked (here, and here) the pet rising pet effects of the home forclosure crisis. Noticed this banner on Petstyle.com today.

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  •   Procter & Gamble and NBC Universal Digital Media’s Petside.com has organized a consortium of some of the Web’s favorite pet-focused sites to launch the inaugural Pet ‘Net Adoption Event […]

    Petside Organizes Pet 'Net Adoption Event Oct 16

      Procter & Gamble and NBC Universal Digital Media’s Petside.com has organized a consortium of some of the Web’s favorite pet-focused sites to launch the inaugural Pet ‘Net Adoption Event […]

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  •   Brand week says: Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last […]

    Brown Bagging Becomes Fashionable

      Brand week says: Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last […]

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  • Mars Petcare US has announced a voluntary recall of some of its pet-food products. The recall cites potential salmonella contamination. It involves all dry pet-food produced at its plant in […]

    Pedigree Dog Food Recall

    Mars Petcare US has announced a voluntary recall of some of its pet-food products. The recall cites potential salmonella contamination. It involves all dry pet-food produced at its plant in […]

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  • Recently noticed that Omaha Steaks is now offering steak pet treats and leveraging their human food equities to infer luxury quality and natural beef (not to mention, production on this is […]

    Competitrack: Omaha Steaks Pet Treats

    Recently noticed that Omaha Steaks is now offering steak pet treats and leveraging their human food equities to infer luxury quality and natural beef (not to mention, production on this is […]

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  • While the whole foods movement is certainly spreading, it can be difficult to cut out all packaged foods from one’s diet. Fortunately, this site is there to help consumers make […]

    Conscientious Consumption: LabelWatch.com

    While the whole foods movement is certainly spreading, it can be difficult to cut out all packaged foods from one’s diet. Fortunately, this site is there to help consumers make […]

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